For many of us, it’s part of a daily routine: every day, we powder, lather and douse our bodies with numerous personal care products. But how often do we stop to question the safety of the products we use? The multi-billion-dollar companies behind our makeup and shampoo insist there’s nothing to be concerned about, yet an historic class-action lawsuit against Johnson and Johnson and their baby powder argues the company knew about carcinogens in its product and took no action. A hard-hitting exposé of the under regulated cosmetics industry, this Hot Docs Festival hit asks us to consider the true cost of beauty.